The founder of The Copywriting Factory, Justin Buehler, has been published on the front pages of many Texas newspapers, including the Copperas Cove Leader-Press, Matagorda Advocate and Victoria Advocate. The latter has a daily readership of over 40,000.

In addition, his copy has been featured on azcentral.com, which has millions of page views each month.

 

While Buehler’s words have been seen by large and diverse audiences, his 2007-2008 newspaper column, Buehler’s Day Off—now a self-published newsletter and podcast—garnered him considerable attention. Here’s what one reader had to say:

 

 

 “Mr. Buehler,

I just wanted to inform you that I truly enjoyed your article entitled 'Independents Day and the two-headed dragon.' I feel the same way about this political nightmare. My hope is that more people will read your article and perhaps vote for a suitable third party candidate. Thanks again for the great article, America needs more of it.

Justin”

 

Buehler’s achievements as a writer and editor can be traced back to his formal education, which began in 1999 at Mesa Community College (MCC) in Mesa, Ariz. It was there that he was a reporter for the Mesa Legend, a student-run newspaper.

 

In 2003, he applied his writing skills to a public relations internship at MCC, where he wrote press releases and promoted college events to the local media. That spring, he earned an Associate in Applied Science in public relations degree. A year later, he earned an Associate in Arts degree to prepare for the next phase of his career.

 

In 2005, he moved to Flagstaff, Ariz. to pursue bachelor's degrees in advertising and journalism at Northern Arizona University (NAU).

 

By midyear, he had founded The Copywriting Factory and was writing copy for brochures, flyers and radio/TV/print ads as a freelance copywriter. At the same time, he began working as a reporter for NAU's newspaper, The Lumberjack. He also wrote scripts for NAU's radio station, KJACK 1680 AM. All of these projects gave Buehler an opportunity to develop a persuasive writing style that was put to use in advertising campaigns for the Phoenix Zoo, Denny’s and Flagstaff Visitor Center. In addition, the summer before he graduated, he applied his skills at Riester advertising in Phoenix, Ariz., where he was an intern—he wrote press releases and edited newsletters for public relations campaigns.

 

In December 2006 he graduated with a bachelor’s degree in advertising and a bachelor’s degree in journalism.

 

One month later, Buehler secured a job at the Copperas Cove Leader-Press, a semi-weekly newspaper in Copperas Cove, Texas. Within a couple of months, he was promoted to news editor, which was a position that required project management—he was the interface between the paper’s publisher and freelance writers. He also managed the copy for the News section and special editions of the Cove Leader-Press. Other job duties included writing and editing up to 10 stories, twice-a-week. Since Buehler’s articles were featured on the front page of the paper, they were often influential in shaping public opinion.

 

By the summer of 2007 he was a reporter for the Matagorda Advocate, a weekly newspaper in Bay City, Texas, where Buehler’s Day Off took off. While his duties were essentially the same as those at the Cove Leader-Press, including project management, he began adding multimedia (podcasts, audio slideshows and webcasts) to his articles on matagordaadvocate.com.

 

"Justin was a pleasure to work with, he accepted assignments as well as finding interesting articles on his own. A good journalist and willing to go the extra mile. Introduced video onto the Matagorda Advocate web site."

 

Sharon Howerton, general manager, Matagorda Advocate

 

In late 2007, Buehler, along with fellow Reporter Ross Cunningham, created what would become the most popular section of the Advocate: Off the Eatin’ Path. It was a multimedia extravaganza that involved “live” critiques of restaurants (audio and video), which were based on a "four forks" rating system. One fork was for service; one for atmosphere; one for price; and one for food quality. When the reviews were positive, the restaurants saw an increase in business. When they were negative, word spread like wildfire.

 

"Justin:

Thank you for the very nicely worded article about Spoonbills! I am Edie's partner and delighted to see our restaurant get such a nice piece in your paper. I hope that when you come in for dinner, I will be there so I can meet you. Hope to see you soon!”

 

Maree Allen, co-owner of Spoonbill’s restaurant

 

As Off the Eatin' Path's audience grew, so did its reach. Within months, it was picked up by 92.5, The Kat, an FM station in Texas; the same radio station where Buehler was a regular guest news reporter—he wrote scripts for the newscasts, which included advertising the Advocate. He also produced webcast and podcast versions of Off the Eatin' Path. (He recorded the audio and video clips, created original music and edited the show.) The podcasts were aired on The Kat, while the webcasts were featured on the Advocate’s site.

 

In 2008, Buehler moved back to Arizona to focus on growing The Copywriting Factory.

 

When he's not writing, editing and proofreading words for Metro Source, a Westwood One company, or helping his regular clients, Buehler composes original music at his factory in Mesa, Ariz.